How To Build A Google Ads Campaign For An Oven Repair Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for An Oven Repair Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For An Oven Repair Company?” is as follows:

Building a Google Ads campaign for an oven repair company involves understanding the target audience, their search behavior, and crafting a strategy that would lead to conversions. Here’s a step-by-step guide on how to create a successful Google Ads campaign for an oven repair business:

1. **Account Setup:**
– If you haven’t already, create a Google Ads account.
– Set your currency and time zone. It’s essential to do this correctly as you can’t easily change them later.

2. **Campaign Goal:**
– Choose ‘Lead’ as your goal if you want people to call you or fill out a contact form.
– You can also choose ‘Website Traffic’ if the primary goal is to drive people to your site.

3. **Campaign Type:**
– Choose ‘Search’ since you’re targeting people who are actively looking for oven repair services.

4. **Targeting:**
– **Location:** Narrow down your target by specifying the regions/cities you serve. If you only serve a specific city or a set of neighborhoods, make sure your ads only appear to users in those areas.
– **Language:** Typically, you’d select the primary language(s) of the region you’re targeting.

5. **Budget & Bidding:**
– Set a daily budget. This amount is the maximum you’re willing to spend per day.
– For bidding, start with “Maximize Clicks” if you’re new. Later, as you gather data, you can switch to “Maximize Conversions” to optimize for leads.

6. **Ad Extensions:**
– Use **sitelink extensions** to link to different service pages or FAQs.
– **Call extensions** allow users to directly call from the ad.
– **Location extensions** show your business location.
– **Callout extensions** can highlight unique selling points like “24/7 service” or “Free Estimates.”

7. **Keyword Research:**
– Use Google Keyword Planner for keyword ideas. Keywords like “oven repair near me,” “oven service [city name],” and “oven technician” might be relevant.
– Create different ad groups based on keyword themes. For instance, all ‘oven repair’ related keywords can be in one ad group, while ‘oven maintenance’ related keywords in another.
– Utilize broad match modifier, phrase match, and exact match keywords to control who sees your ads. Avoid broad match unless you’re sure, as it can sometimes attract unrelated clicks.

8. **Ad Copy:**
– Write compelling ad headlines and descriptions. Highlight unique selling points, offers, or guarantees.
– Keep it relevant to the keywords in the ad group.
– Use a clear call to action like “Call Now” or “Book Online.”

9. **Landing Page:**
– Make sure the landing page is relevant to the ad. If someone clicks on an ad about oven repair, they should land on a page specifically about that, not a generic homepage.
– Ensure the page loads fast and is mobile-responsive.
– Display clear call-to-actions, testimonials, and certifications if any.

10. **Negative Keywords:**
– This helps in filtering out unwanted clicks. If you don’t repair certain oven brands, add those as negative keywords.

11. **Monitoring & Optimization:**
– Regularly check the performance. Look for keywords that are not performing well (high cost but no conversions) and consider pausing or adjusting them.
– Test different ad copies and landing pages to see which ones perform better.
– Adjust bids for time of day, days of the week, or device types if you notice performance trends.

12. **Expand & Refine:**
– As you gather data, look for opportunities to expand. Maybe you identify new keywords or notice that certain ad copy outperforms others.

13. **Remarketing:**
– Consider setting up a remarketing campaign to retarget visitors who didn’t convert the first time they visited your website.

Lastly, remember that Google Ads requires consistent monitoring and optimization. It’s not a set-it-and-forget-it platform. Keep an eye on your campaign’s performance metrics and refine your strategies accordingly.

Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, here are the steps to build a Google Ads campaign for an oven repair company:

Step 1 – Define your campaign goals: Before starting your campaign, it’s important to determine your objectives. Are you looking to increase brand awareness, generate leads, or drive more phone calls? Clearly defining your goals will help you structure your campaign effectively.

Step 2 – Research keywords: Conduct thorough keyword research to identify the terms and phrases that potential customers might use when searching for oven repair services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with high search volume and low competition.

Step 3 – Create targeted ad groups: Organize your keywords into specific ad groups based on themes or categories. For example, you could have separate ad groups for oven repairs, oven installations, or oven maintenance. This allows you to create more targeted ads and landing pages for each specific service.

Step 4 – Write compelling ad copy: Craft persuasive ad copy that highlights the unique selling points of your oven repair company. Include relevant keywords in your headlines and descriptions to improve ad relevance and click-through rates. Make sure your ads clearly communicate the benefits of choosing your services.

Step 5 – Set up landing pages: Create dedicated landing pages for each ad group to provide a seamless user experience. Optimize these pages with relevant keywords, compelling headlines, and clear calls-to-action. Ensure that your landing pages are mobile-friendly and load quickly to improve conversion rates.

Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b