How To Build A Google Ads Campaign For A Space Planning Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for A Space Planning Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Space Planning Company?” is as follows:

Building a Google Ads campaign for a space planning company requires a combination of understanding the unique selling points of space planning and leveraging the features of the Google Ads platform to reach the target audience effectively. Here’s a step-by-step guide to building a Google Ads campaign for a space planning company:

**1. Understand the Business:**
– **Target Audience**: Identify your ideal customer – is it homeowners, businesses, architects, real estate developers, etc.?
– **USP (Unique Selling Proposition)**: What makes your space planning company different or better than competitors?

**2. Keyword Research:**
– **Brainstorm**: List terms related to space planning, like “space planning services,” “office space layout,” “home space design,” etc.
– **Google Keyword Planner**: Use this tool to get ideas and see the search volume for specific terms. This will help in identifying high- and low-competition keywords.
– **Long-tail Keywords**: Consider longer phrases that customers might search for, like “best space planning techniques for small offices.”

**3. Campaign Structure:**
– **Ad Groups**: Organize your keywords into tightly-themed ad groups. For example, an ad group for “office space planning” might contain keywords specifically about offices.
– **Multiple Campaigns**: If you’re targeting different geographical areas or have different services, consider setting up multiple campaigns.

**4. Create Effective Ads:**
– **Headline**: Make it catchy and relevant to the keyword.
– **Description**: Highlight the USP, benefits, and a call to action.
– **Display URL**: Use relevant paths like “/OfficeSpacePlanning.”
– **Ad Extensions**: Use sitelink, call, location, and structured snippet extensions to provide more info and enhance the visibility of your ad.

**5. Landing Page Optimization:**
– **Relevance**: The content should match the user’s search query and the ad’s message.
– **Clear CTA**: Whether it’s a phone number, contact form, or downloadable content, make it easy for users to take the desired action.
– **Fast Load Time**: Ensure your page loads quickly, especially on mobile.
– **Testimonials & Case Studies**: Showcase your past work and client testimonials to build trust.

**6. Bidding Strategy:**
– **CPC (Cost Per Click)**: Start with manual CPC to control your bids initially. As you gather data, you can explore automated strategies like Target CPA.
– **Adjust Bids**: Increase bids for keywords that convert well and decrease for underperforming ones. Consider bid adjustments for specific devices, times of day, and locations based on performance.

**7. Targeting and Audience:**
– **Location**: Target regions where your potential clients are. This can be as broad as a country or as specific as a city or radius around a location.
– **Demographics**: If applicable, target based on age, gender, household income, etc.
– **Remarketing**: Target users who’ve visited your site before but didn’t convert.

**8. Monitor and Optimize:**
– **Regular Check-ins**: Review your campaign’s performance regularly.
– **A/B Testing**: Test different ad copies, headlines, and landing pages to see which ones perform better.
– **Optimize for Conversions**: Ensure conversion tracking is set up. Focus on keywords, ad groups, and campaigns that lead to actual business results.

**9. Set a Budget:**
– Decide on a daily or monthly budget based on your marketing objectives and overall business budget.

**10. Continuous Learning:**
– **Stay Updated**: Google Ads features and best practices evolve, so stay updated.
– **Feedback Loop**: Use insights from your campaign to inform other marketing strategies and business decisions.

By following these steps, you can create a comprehensive Google Ads campaign for a space planning company that’s set to attract and convert potential clients.

Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, here are the steps to build a Google Ads campaign for a space planning company:

Step 1 – Define your campaign goals: Before starting your Google Ads campaign, it’s important to clearly define your goals. Determine what you want to achieve with your campaign, such as increasing brand awareness, generating leads, or driving website traffic.

Step 2 – Research keywords: Conduct keyword research to identify relevant keywords that potential customers might use when searching for space planning services. Use tools like Google Keyword Planner or SEMrush to find keywords with high search volume and low competition.

Step 3 – Create compelling ad copy: Write compelling ad copy that highlights the unique selling points of your space planning company. Focus on the benefits and value you provide to customers. Include relevant keywords in your ad copy to improve ad relevance and quality score.

Step 4 – Set up ad groups: Organize your keywords into ad groups based on themes or categories. This allows you to create more targeted ads and improve the relevance of your campaigns. For example, you could have separate ad groups for residential space planning, commercial space planning, or office space planning.

Step 5 – Optimize landing pages: Create dedicated landing pages that align with your ad groups and provide a seamless user experience. Optimize your landing pages with relevant keywords, compelling headlines, clear calls-to-action, and easy-to-use contact forms. Ensure that your landing pages are mobile-friendly for a better user experience.

Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b