How To Build A Google Ads Campaign For A Spa Installation Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for A Spa Installation Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Spa Installation Company?” is as follows:

Creating a Google Ads campaign for a spa installation company involves a mix of keyword research, compelling ad copy, and optimized landing pages. Here’s a step-by-step guide:

1. **Research & Planning**:
– **Keyword Research**: Use tools like Google Keyword Planner to discover keywords relevant to spa installations. Look for keywords with decent search volume and low competition if possible.
– **Competitive Analysis**: Look at competitors’ ads. What keywords are they targeting? How is their ad copy? It can provide inspiration for your campaign.

2. **Setting Up the Campaign**:
– **Account Structure**: It’s best to organize campaigns and ad groups thematically. For instance, one campaign might target high-end installations while another might target budget installations.
– **Geotargeting**: If your company only serves specific areas, ensure you’re only showing ads to those regions.
– **Bid Strategy**: Start with a manual bid strategy to have more control, and then experiment with automated strategies as you collect data.

3. **Ad Groups and Keywords**:
– **Creating Ad Groups**: Each ad group should represent a specific theme, product, or service. For a spa installation company, ad groups might be “Luxury Spa Installation”, “Outdoor Spa Installation”, “Spa Repair” etc.
– **Match Types**: Use a mix of broad, phrase, and exact match keywords. Negative keywords are also crucial to filter out irrelevant searches.

4. **Ad Copy**:
– **Headlines**: Create compelling headlines that resonate with the searcher’s intent.
– **Description**: Emphasize benefits, offers, or unique selling propositions. For example, “Professional Spa Installation in 24 Hours”.
– **Call-to-Action**: Encourage users to take action, such as “Book a Consultation” or “Get a Free Quote”.

5. **Extensions**:
– **Sitelink Extensions**: Add additional links below your ad, directing users to other relevant pages on your website.
– **Callout Extensions**: Highlight special features or offers, like “Free Consultation” or “10-Year Warranty”.
– **Call Extensions**: Display your phone number, enabling users to call directly from the ad.

6. **Landing Pages**:
– **Relevance**: The landing page should match the ad’s content. If your ad is about “Outdoor Spa Installation”, then the landing page should specifically address that.
– **Optimization**: Ensure the page loads quickly, is mobile-friendly, and has a clear call-to-action.

7. **Budgeting**:
– **Daily Budget**: Start with a comfortable amount, monitor the ad spend, and adjust accordingly.

8. **Conversion Tracking**:
– Implement conversion tracking to understand which keywords and ads lead to valuable actions (like form submissions or phone calls).

9. **Regular Maintenance & Optimization**:
– **Performance Analysis**: Regularly check which keywords are driving traffic and conversions. Adjust bids based on performance.
– **A/B Testing**: Experiment with different ad copies, headlines, or landing pages to see what resonates best with your audience.
– **Search Terms Report**: Regularly check this report to find new keyword opportunities and to add irrelevant search terms as negative keywords.

10. **Remarketing**: Consider setting up remarketing campaigns to target users who’ve visited your site but didn’t convert. This keeps your brand top of mind.

Remember, Google Ads requires consistent monitoring and optimization to ensure that you’re getting the most out of your budget and reaching potential customers effectively.

Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, here are the steps to build a Google Ads campaign for a spa installation company:

Step 1: Define your campaign budget: Determine how much you are willing to spend on your Google Ads campaign. This will help you allocate your resources effectively and ensure you get the most out of your advertising budget.

Step 2: Identify your target cities: Decide on the specific cities where you want to focus your campaign. Since you are a spa installation company, it is important to target cities where there is a demand for your services. Consider factors such as population size, demographics, and competition when selecting your target cities.

Step 3: Create separate campaigns for each city: Since you want to target each city individually, it is recommended to create separate campaigns for each city. This will allow you to tailor your ads and budget specifically for each location. By doing so, you can optimize your campaign’s performance and better reach your target audience.

Step 4: Set up ad groups: Within each campaign, create different ad groups based on the specific services your spa installation company offers. For example, you can have ad groups for spa installation, spa maintenance, spa repair, etc. This will help you organize your ads and ensure they are relevant to the search queries of potential customers.

Step 5: Craft compelling ad copy: Write persuasive and engaging ad copy that highlights the benefits and unique selling points of your spa installation services. Use relevant keywords and include a strong call-to-action to encourage users to click on your ads.

By following these steps, you can build a Google Ads campaign for your spa installation company that targets specific cities and effectively promotes your services. Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b