How To Build A Google Ads Campaign For A Sewer Repair Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for a Sewer Repair Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Sewer Repair Company?” is as follows:

Building a Google Ads campaign for a sewer repair company requires a combination of industry-specific knowledge and general digital marketing strategies. Here’s a step-by-step guide:

1. **Research and Analysis:**
– **Audience Insights:** Understand your target audience. This might be homeowners, property managers, or commercial enterprises.
– **Keyword Research:** Utilize tools like Google Keyword Planner to discover the most relevant keywords. Examples: “sewer repair near me,” “emergency sewer repair,” “sewer line replacement.”

2. **Set Campaign Objectives:**
– Depending on your business needs, this could be to increase website traffic, generate leads (phone calls or form submissions), or build brand awareness.

3. **Geo-Targeting:**
– As a sewer repair company, your services are location-based. Use geo-targeting to display your ads only to those in your service area.

4. **Budget and Bidding:**
– Decide on a daily budget for your campaign.
– Choose a bidding strategy. For local services, Cost Per Click (CPC) might be the most relevant, but you can also consider Cost Per Thousand Impressions (CPM) or Cost Per Acquisition (CPA).

5. **Ad Creation:**
– **Ad Headline:** It should be catchy and relevant. For example: “Emergency Sewer Repair? We’re Here 24/7!”
– **Ad Description:** Provide details about your services, guarantees, or unique selling propositions.
– **Display URL:** This should be short and relevant, e.g., “www.yourcompany.com/SewerRepair”
– **Call to Action:** Encourage the user to take a step, like “Call Now!” or “Get a Free Quote!”

6. **Ad Extensions:**
– **Sitelink Extensions:** Link to important pages on your website, such as “About Us,” “Services,” or “Testimonials.”
– **Call Extensions:** Allow users to call you directly from the ad.
– **Location Extensions:** Display your business address.
– **Callout Extensions:** Highlight specific offers or unique aspects of your service.

7. **Landing Page Optimization:**
– The webpage you direct your traffic to should be relevant to the ad. If your ad talks about emergency services, the landing page should emphasize that.
– The page should load quickly and be mobile-friendly.
– Include clear calls to action, like a contact form or phone number.

8. **Negative Keywords:**
– To ensure your ads don’t show up for irrelevant searches, include negative keywords. For example, if you only do residential repairs, you might include “commercial sewer repair” as a negative keyword.

9. **Ad Scheduling:**
– If you offer emergency services 24/7, run your ads all the time. Otherwise, schedule them for business hours or times when you’re available.

10. **Regular Monitoring and Optimization:**
– Regularly check the performance metrics of your ads.
– Adjust your keywords, ad copy, or budget based on the results.
– Experiment with A/B testing of ads to see which ones resonate better with your audience.

11. **Remarketing:**
– Capture users who’ve previously interacted with your website but didn’t convert. Show them ads to bring them back.

12. **Feedback Loop:**
– Use tools like Google Analytics to understand the behavior of users who come to your website via the ads. This will help you refine and optimize your campaign over time.

Lastly, encourage satisfied customers to leave positive reviews on Google My Business, as good reviews can greatly influence potential customers and improve the overall credibility of your business in the local search environment.

Remember, building a successful Google Ads campaign is iterative; it requires constant tweaking and optimization based on the feedback and results you get.

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Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, building a Google Ads campaign for a sewer repair company would follow a similar structure to the fire protection service example provided.

Firstly, you would need to set a budget for your campaign. This budget is the amount you’re willing to spend on your Google Ads.

Secondly, you would need to decide on the geographical area you want to target. If your company is based in a large city, it’s advisable to create a separate campaign for each city you service. However, if you’re in a smaller or rural area, you can create a radius of about 10-20 miles around your location.

Underneath the campaign, you would have ad groups. These ad groups represent the different types of services your sewer repair company offers. For instance, you might have ad groups for ’emergency sewer repair’, ‘residential sewer service’, ‘commercial sewer service’, and so on. Each ad group would then contain relevant keywords and ads related to that specific service.

Remember, the goal is to make your campaign as targeted as possible to reach the right audience and maximize your return on investment. Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b