How To Build A Google Ads Campaign For A Residential Plumbing Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for a Residential Plumbing Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Residential Plumbing Company?” is as follows:

Certainly! Running a successful Google Ads campaign for a residential plumbing company requires a targeted strategy to ensure you’re reaching potential customers when they have an urgent need or are looking for regular maintenance. Here’s a step-by-step guide:

1. **Understand Your Audience**:
– Identify who your typical customer is: homeowners, landlords, or property managers.
– Understand the main issues they face: blocked drains, pipe leaks, new installations, etc.

2. **Set Your Objectives**:
– Do you want to increase calls, drive more website traffic, or both?
– Define a clear conversion: this could be a phone call, a form submission, or a chat inquiry.

3. **Keyword Research**:
– Use tools like Google Keyword Planner to identify popular search queries related to residential plumbing.
– Focus on high intent keywords such as “emergency plumber near me”, “drain blockage repair”, “residential plumbing services”, etc.
– Consider negative keywords to exclude irrelevant clicks, such as “DIY plumbing” or “plumbing jobs”.

4. **Create Ad Groups**:
– Organize your keywords into tightly themed ad groups, like “Leak Repairs”, “Drain Cleaning”, “Boiler Installation”, etc.

5. **Write Compelling Ad Copy**:
– Highlight your unique selling points (e.g., “24/7 service”, “Certified Professionals”, “30-min Response Time”).
– Include a clear call to action (“Call Now!”, “Get a Free Quote!”).
– If you have special promotions or discounts, mention them.
– Use ad extensions like call extensions, location extensions, and structured snippet extensions to provide more information and take up more real estate on the SERP.

6. **Landing Pages**:
– Make sure you have a user-friendly landing page that aligns with your ad copy. This should have clear information, easy-to-find contact details, and perhaps customer testimonials.
– Ensure your landing page is mobile-friendly since many searches for urgent services are made on mobile devices.

7. **Set Your Budget & Bidding Strategy**:
– Decide on a daily budget based on what you’re willing to spend.
– For a plumbing business, consider using a “Maximize Conversions” or “Maximize Calls” bidding strategy to drive desired actions.

8. **Geo-Targeting**:
– Target only the locations you serve. This could be specific cities, zip codes, or a radius around your business location.

9. **Optimize For Mobile**:
– Many people search for plumbers on their mobile devices, especially in emergencies. Ensure your website is mobile-optimized, and consider using call-only campaigns.

10. **Monitor & Optimize**:
– Regularly review your campaign’s performance.
– Adjust bids on high-performing keywords.
– Test different ad copy to see what resonates best.
– Refine your keyword list as you gather more data.
– Adjust your budget based on the return on investment.

11. **Remarketing**:
– Consider setting up a remarketing campaign to target users who visited your site but didn’t convert. This will keep your brand at the top of their mind.

12. **Ask For Reviews**:
– Positive reviews can boost your reputation. Encourage satisfied customers to leave reviews on Google My Business.

Remember, the key to a successful Google Ads campaign is constant monitoring and optimization. Don’t just set it and forget it; analyze the data and adjust accordingly to maximize your ROI.

]

Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, building a Google Ads campaign for a residential plumbing company involves a few key steps.

Firstly, you need to set up your campaign budget. This is the amount you’re willing to spend on this campaign.

Secondly, you need to decide on the geographical area you want to target. If your company is located in a small city or rural area, you can set a radius of about 10-20 miles around it. However, if you’re in a larger city, it’s advisable to create a separate campaign for each city you want to target.

Once you’ve set your budget and target area, you can start creating ad groups. Ad groups are essentially the different types of services that your company offers. For a residential plumbing company, you might have ad groups for services like leak repair, drain cleaning, water heater installation, and so on.

Each ad group should have its own set of keywords that potential customers might use when searching for your services. For example, for the ‘leak repair’ ad group, you might use keywords like ‘leak repair service’, ’emergency leak repair’, etc.

Remember, the goal is to make sure your ads reach the people who are most likely to need your services. So, it’s important to be as specific as possible when setting up your ad groups and choosing your keywords.

Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b