How To Build A Google Ads Campaign For A Pool Cleaning Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for A Pool Cleaning Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Pool Cleaning Company?” is as follows:

Creating a Google Ads campaign for a pool cleaning company requires careful planning and execution to ensure you reach the right audience and get a high return on your investment. Here’s a step-by-step guide to help you set up a successful campaign:

1. **Research and Planning**:
– **Keyword Research**: Use tools like Google Keyword Planner to find keywords related to pool cleaning, maintenance, and repair. Look for high-volume, low-competition keywords.
– **Competitive Analysis**: Check what your competitors are doing. Which keywords are they bidding on? What do their ads look like? What offers are they promoting?

2. **Setting up Your Google Ads Account**:
– If you haven’t already, create a Google Ads account.
– Link your Google Ads account to Google Analytics to track website activity and conversions from your ads.

3. **Campaign Creation**:
– **Campaign Type**: Choose ‘Search Network’ if you’re focusing on keyword-based ads.
– **Location**: Target areas where your pool cleaning services are available. This can be by city, zip code, or a specific radius around your location.
– **Budget**: Decide on a daily budget. You can always adjust this later based on performance.

4. **Ad Groups and Keywords**:
– Create specific ad groups based on related keywords. For example, one ad group might be for “pool cleaning services,” while another could be for “pool maintenance.”
– Add your researched keywords to their respective ad groups. Remember to use different match types (exact, phrase, broad, and modified broad) to optimize reach and relevance.

5. **Creating Ads**:
– Write compelling ad copy. Highlight your unique selling points, such as “Same-Day Service,” “Eco-Friendly Products,” or “Certified Technicians.”
– Include a clear call-to-action (CTA), like “Call Now” or “Get a Free Quote”.
– Use ad extensions to enhance your ad and provide additional information, such as call extensions, location extensions, or structured snippet extensions.

6. **Landing Page**:
– Ensure your landing page is relevant to the ad. If you’re advertising pool maintenance, your landing page should talk about pool maintenance services, benefits, and pricing.
– It should load quickly, be mobile-friendly, and have a clear CTA (e.g., a form to get a quote or a phone number to call).

7. **Conversion Tracking**:
– Set up conversion tracking in Google Ads to measure actions users take on your website after clicking your ad, such as filling out a form or making a call.

8. **Optimization and Monitoring**:
– Monitor your campaign’s performance regularly.
– Adjust bids for keywords based on performance. Increase bids for well-performing keywords and reduce or pause underperforming ones.
– Test different ad variations to see which ones perform best. Look at metrics like click-through rate (CTR) and conversion rate.
– Optimize your landing page based on user behavior. A/B testing can help identify which elements (e.g., headlines, images, CTAs) resonate most with your audience.

9. **Remarketing**:
– Consider setting up a remarketing campaign to target users who’ve visited your site but didn’t convert. Show them ads to remind them of your services and offers.

10. **Feedback and Iteration**:
– Regularly review your campaign’s performance. Analyze what’s working and what isn’t. Iterate and optimize based on your findings.

Remember, the success of a Google Ads campaign isn’t just about setting it up; it’s about continuous monitoring, optimization, and understanding your audience’s needs.

Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, here are the steps to build a Google Ads campaign for a pool cleaning company:

Step 1: Define your campaign budget and target city

Determine the amount of budget you are willing to allocate for your Google Ads campaign.
Identify the specific city or cities where you want to focus your advertising efforts.
Step 2: Create a campaign per city

Since you mentioned targeting cities rather than areas, it is recommended to create a separate campaign for each city you want to target.
This allows you to tailor your ads and settings specifically for each city, maximizing your campaign’s effectiveness.
Step 3: Set up ad groups

Within each campaign, create different ad groups based on the different services your pool cleaning company offers.
For example, you can have ad groups for pool cleaning, pool maintenance, pool repair, etc.
This helps organize your ads and allows you to customize your messaging for each specific service.
Step 4: Craft compelling ads

Write engaging and relevant ad copy for each ad group.
Highlight the benefits of your pool cleaning services, such as sparkling clean pools, professional technicians, and timely service.
Include relevant keywords in your ads to improve their visibility and attract potential customers.
Step 5: Optimize your campaign

Regularly monitor the performance of your Google Ads campaign.
Analyze key metrics like click-through rates, conversion rates, and cost per click.
Make adjustments to your campaign settings, ad copy, and keywords based on the data to improve your campaign’s performance.
Remember, building a successful Google Ads campaign requires ongoing monitoring and optimization. Continuously refine your campaign based on the results you see to maximize your return on investment.

Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b