How To Build A Google Ads Campaign For A Drain Cleaning Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for a Drain Cleaning Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Drain Cleaning Company?” is as follows:

Building a Google Ads campaign for a drain cleaning company can effectively boost leads and conversions. To get started, here’s a step-by-step guide to create a tailored campaign:

**1. Goal Setting:**
Decide what you want to achieve with the campaign. Common goals include:
– Increasing phone calls
– Getting more website visits
– Boosting service bookings

**2. Keyword Research:**
Utilize tools like Google Keyword Planner to identify relevant keywords. Search terms might include:
– “Drain cleaning services”
– “Clogged drain help”
– “Emergency drain cleaning”
– “Drain cleaning near me”

**3. Competitor Analysis:**
Research competitors to determine what keywords they’re targeting, their ad copy, and their landing pages.

**4. Setting Budget & Bids:**
Decide on a daily budget. Initially, start with a modest budget and adjust based on performance. For bidding, you can choose automatic (let Google set bids to get the most clicks) or manual CPC (set your maximum bid).

**5. Creating Ad Groups:**
Segment your keywords into specific groups for better targeting. For instance:
– Emergency services
– Residential drain cleaning
– Commercial drain cleaning

**6. Ad Copywriting:**
Write compelling ad copy. Include:
– A clear CTA (e.g., “Call Now” or “Book a Cleaning”)
– Benefits (e.g., “24/7 Service” or “Experienced Professionals”)
– Keywords for relevancy

**7. Utilize Ad Extensions:**
Ad extensions can enhance your ad by providing additional information:
– **Call Extensions:** Allow users to call you directly.
– **Location Extensions:** Show your business location.
– **Sitelink Extensions:** Link to specific pages on your site (e.g., ‘Testimonials’, ‘Pricing’).

**8. Set Up Conversion Tracking:**
To monitor how your ads lead to valuable actions, set up conversion tracking. This might include:
– Phone calls from the ad
– Form submissions on your website
– Online bookings

**9. Designing Landing Pages:**
Once a user clicks your ad, they should be directed to a page that’s relevant to their search and your ad copy. Ensure:
– Clear CTAs on the page
– Relevant information about drain cleaning
– Easy navigation
– Fast loading times

**10. Targeting & Scheduling:**
– **Location Targeting:** Target the specific areas you service. If you’re a local business, focus on your city or county.
– **Ad Scheduling:** Run ads during hours you’re available or when users are most likely to need your services.

**11. Setting Negative Keywords:**
These prevent your ads from showing up for unrelated searches. For example, if you don’t offer “drain installation”, add “installation” as a negative keyword.

**12. Monitor & Optimize:**
Regularly check the campaign’s performance. Consider:
– Adjusting bids for better-performing keywords.
– Testing different ad copies.
– Pausing underperforming keywords.
– Exploring new potential keywords.

**13. Consider Remarketing:**
Reach users who have visited your site but didn’t convert. They might still be considering your services, and a gentle reminder can push them to take action.

**14. Stay Updated:**
Google Ads often rolls out new features and updates. Stay informed to utilize the platform to its fullest potential.

Lastly, remember that digital marketing, including Google Ads, requires continuous effort. Regularly analyze and optimize your campaign to maximize its efficiency.

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Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, building a Google Ads campaign for a Drain Cleaning Company would follow a similar structure.

Firstly, you would need to set your campaign budget. This is the amount you’re willing to spend on your ads.

Secondly, you would need to determine the geographical area you want to target. If your company operates in a small city or rural area, you could set a radius of about 10-20 miles around it. However, if you’re in a larger city, it’s advisable to create a separate campaign for each city you serve. This way, each city would have its own dedicated campaign.

Underneath the campaign, you would have ad groups. These ad groups represent the different types of services your Drain Cleaning Company offers. For instance, you might have ad groups for ‘Emergency Drain Cleaning’, ‘Residential Drain Cleaning’, ‘Commercial Drain Cleaning’, and so on. Each ad group would contain specific ads related to that service.

Remember, the goal is to make your ads as relevant as possible to the potential customers in the targeted cities who are in need of your services. Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b