How To Build A Google Ads Campaign For A Design Consultation Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for A Design Consultation Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Design Consultation Company?” is as follows:

Building a Google Ads campaign for a design consultation company requires careful planning and strategy. By following the steps below, you can create a targeted and effective campaign:

1. **Research and Understand Your Audience**:
– Define your target audience based on demographics, interests, and search behavior.
– Use tools like Google Analytics to understand the source of your current traffic, the behavior of visitors, and the conversion funnel.

2. **Keyword Research**:
– Use Google’s Keyword Planner to identify relevant keywords.
– Think about what potential clients might type into Google when looking for design consultation services.
– Look for both broad terms (like “design consultant”) and long-tail keywords (like “interior design consultant for offices”).

3. **Set a Budget**:
– Decide on a daily or monthly budget for your campaign.
– Google Ads operates on a bidding system, so understand the average cost-per-click (CPC) for your industry and keywords.

4. **Create High-Quality Ad Copy**:
– Write clear and compelling headlines and descriptions.
– Include a call-to-action (CTA) that prompts users to take a desired action, such as “Schedule a Free Consultation”.
– Test different variations of ad copy to see what resonates most with your audience.

5. **Optimize Landing Pages**:
– Direct your ads to relevant landing pages that are tailored to the ad’s message.
– Ensure that the landing pages are mobile-friendly, load quickly, and have clear CTAs.
– Use conversion tracking to measure the effectiveness of each landing page.

6. **Use Ad Extensions**:
– Enhance your ads with additional information like phone numbers, location, or extra site links.
– For a design consultation company, consider using the “call” extension to encourage potential clients to reach out directly.

7. **Segmentation and Targeting**:
– Use location targeting if your services are location-specific.
– Schedule ads to show during business hours or times when potential clients might be searching for your services.
– Adjust bids for devices, times, or locations based on performance data.

8. **Implement Remarketing**:
– Create remarketing lists to target users who have previously visited your website but didn’t convert.
– This can be particularly effective for service-based industries where the decision-making process might be longer.

9. **Monitor and Optimize**:
– Regularly review the performance of your campaign.
– Adjust bids, test new ad copy, or refine your keyword list based on the data.
– Look for keywords that are spending a lot without conversions (consider pausing them) and those that are converting well (consider increasing bids).

10. **Stay Updated with Industry Trends**:
– Design and consultation trends can change, so it’s important to update your keywords and ad copy as necessary.
– Regularly attend webinars or read articles about Google Ads best practices.

11. **Consider Display Ads and Video Ads**:
– Beyond the search network, you can also promote your design consultation company using visual display ads or video ads.
– This can be especially impactful for a design-centric business as it allows you to showcase your work.

Finally, always remember to measure the ROI of your campaign. It’s essential to understand which elements of your campaign are driving business and which might need adjustments.

Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, here are the steps to build a Google Ads campaign for a design consultation company:

Step 1 – Define your campaign goals: Before starting your campaign, it’s important to clearly define your goals. Are you looking to generate leads, increase brand awareness, or drive website traffic? Understanding your objectives will help you structure your campaign effectively.

Step 2 – Research keywords: Conduct keyword research to identify the terms and phrases potential customers might use when searching for design consultation services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with a good search volume and low competition.

Step 3 – Create compelling ad copy: Develop engaging ad copy that highlights the unique value proposition of your design consultation company. Focus on the benefits, expertise, and any special offers you may have. Make sure your ads are clear, concise, and relevant to the keywords you’re targeting.

Step 4 – Set up ad groups: Organize your keywords into ad groups based on themes or categories. This will help you create more targeted ads and improve your campaign’s performance. For example, you could have separate ad groups for residential design consultations, commercial design consultations, or specific design styles.

Step 5 – Optimize landing pages: Create dedicated landing pages that align with your ad groups and provide a seamless user experience. Make sure your landing pages are visually appealing, informative, and have clear calls-to-action. Optimize them for mobile devices and ensure fast loading times.

Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b