How To Build A Google Ads Campaign For A Commercial Plumbing Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for a Commercial Plumbing Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Commercial Plumbing Company?” is as follows:

Building a Google Ads campaign for a commercial plumbing company requires a combination of industry knowledge, understanding the local market, and a grasp on PPC (Pay-Per-Click) best practices. Here’s a step-by-step guide to help you create an effective campaign:

1. **Research & Strategy Development**:
– **Keywords**: Use tools like Google Keyword Planner to find relevant keywords that people use when looking for commercial plumbing services. Consider terms like “commercial plumbing repair,” “office plumbing services,” or “industrial plumbing contractors.”
– **Competitive Analysis**: Look at what competitors are doing. See which keywords they are bidding on and how their ads look. This will help you find gaps or opportunities.

2. **Setting Up The Campaign**:
– **Geo-targeting**: As a plumbing company, it’s essential to target only the areas you serve. Set your ads to display only in your service areas.
– **Ad Schedule**: Depending on your operations, you may want your ads to show only during business hours or if you offer emergency services, 24/7.
– **Budgeting**: Start with a budget you’re comfortable with. Monitor the campaign regularly and adjust as necessary.

3. **Crafting The Ads**:
– **Ad Copy**: Ensure your ad copy is relevant to commercial clients. Highlight USPs like “24/7 Commercial Plumbing,” “Experienced Industrial Plumbers,” or “Quick Office Plumbing Solutions”.
– **Ad Extensions**: Use site link extensions to guide users to specific pages on your site like “Services,” “Testimonials,” or “Contact.” Call extensions can enable users to call you directly from the ad. Location extensions can help nearby businesses find you easily.
– **Mobile Optimization**: Ensure your ad copy and landing pages are mobile-friendly since many searches may come from mobile devices.

4. **Landing Page Considerations**:
– **Relevance**: Your landing page should match the promise of your ad. If you advertise emergency plumbing services, make sure the landing page highlights that.
– **Call-To-Action (CTA)**: A clear CTA like “Call Now,” “Request a Quote,” or “Schedule a Service” should be prominent.
– **Trust Signals**: Showcase testimonials, certifications, years in business, or notable clients to build trust.

5. **Setting Up Ad Groups**:
– Organize your campaign into relevant ad groups, each focused on a specific service or offering. For example, you could have ad groups for “Commercial Pipe Repair,” “Office Bathroom Plumbing,” or “Industrial Drainage Solutions.”
– Each ad group should have its set of relevant keywords and ads.

6. **Bidding Strategy**:
– Start with manual CPC (Cost Per Click) bidding so you have more control. As you gather data and understand which keywords and ads perform best, you can experiment with automated bidding strategies like “Maximize Conversions.”

7. **Monitoring & Optimization**:
– Regularly review the campaign’s performance. Use metrics like CTR (Click Through Rate), CPC, and Conversion Rate as indicators.
– Make adjustments based on performance. This could mean pausing underperforming keywords, tweaking ad copy, or adjusting bids.
– Test different versions of ad copy and landing pages to see which combinations bring the best results.

8. **Feedback Loop**:
– Encourage feedback from clients who found you via Google Ads. This can give insights into what’s working and what can be improved.

9. **Remarketing**:
– Consider setting up a remarketing campaign to target users who visited your site but didn’t convert. This keeps your brand top-of-mind and provides another opportunity to draw them back in.

10. **Stay Updated**:
– The digital landscape and industry trends change. Stay updated with any new Google Ads features or best practices.

By following this guide and staying consistent with monitoring and optimization, you can develop a successful Google Ads campaign for your commercial plumbing company.

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Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, building a Google Ads campaign for a commercial plumbing company would follow a similar structure to the one described for the fire protection service.

Firstly, you would need to allocate a budget for your campaign. This budget would be the amount you’re willing to spend on advertising your plumbing services.

Secondly, you would need to decide on the geographical area you want to target. If your company is located in a small city or rural area, you could set a radius of about 10-20 miles around it. However, if you’re in a larger city, it’s advisable to create a separate campaign for each city you want to target. This way, each city would have its own dedicated campaign.

Underneath the campaign, you would have ad groups. These ad groups represent the different types of services your commercial plumbing company offers. For example, you might have ad groups for ’emergency plumbing’, ‘commercial plumbing repairs’, ‘new plumbing installations’, and so on. Each ad group would contain specific ads related to that service.

Remember, the goal is to make your ads as relevant as possible to the potential customers in the targeted cities who are looking for the services you offer. Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b