How To Build A Google Ads Campaign For A Commercial Appliance Repair Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for A Commercial Appliance Repair Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Commercial Appliance Repair Company?” is as follows:

Creating a Google Ads campaign for a commercial appliance repair company involves a combination of strategy, understanding your audience, and refining your approach over time. Here’s a step-by-step guide:

**1. Understand Your Target Audience:**
– Identify the types of businesses that would require your services, such as restaurants, hotels, hospitals, or schools.
– Consider the typical decision-makers, like managers, property owners, or facility supervisors.

**2. Set Clear Goals:**
– Do you want to increase website visits, phone calls, or form submissions?
– Are you trying to build brand awareness or drive immediate leads?

**3. Keyword Research:**
– Use tools like Google’s Keyword Planner to find relevant keywords. For instance, “commercial refrigerator repair,” “industrial oven repair,” or “restaurant appliance maintenance.”
– Identify local keywords by adding your city or service area, such as “Los Angeles commercial appliance repair.”

**4. Craft Compelling Ad Copy:**
– Highlight your USPs (Unique Selling Points) – for example, “24/7 Emergency Repairs” or “Certified Technicians.”
– Include a clear call to action (CTA) – “Call Now” or “Get a Free Quote.”

**5. Optimize Landing Pages:**
– Ensure the landing page is relevant to the ad. If your ad is about “commercial dishwasher repair,” the landing page should focus on that service.
– The page should be mobile-friendly, fast-loading, and have a clear CTA.

**6. Set Up Geographic Targeting:**
– Target areas where your services are available.
– Consider setting up radius targeting around your business location.

**7. Set Your Budget:**
– Start with a budget you’re comfortable with.
– Monitor closely in the first few weeks, and adjust based on the results.

**8. Bid Strategically:**
– If you’re new to Google Ads, consider using automated bidding strategies like “Maximize Clicks” or “Maximize Conversions.”
– As you gain data and insights, you can refine your bidding strategy.

**9. Use Ad Extensions:**
– **Sitelink Extensions**: Link to specific pages on your site (e.g., services, about us).
– **Call Extensions**: Allow users to call directly from the ad.
– **Location Extensions**: Show your business location.
– **Callout Extensions**: Highlight special offers or features (e.g., “10 Years in Business,” “Free Estimates”).

**10. Optimize for Mobile:**
– Ensure your website is mobile-responsive.
– Use “click-to-call” buttons for mobile users.

**11. Track and Measure:**
– Set up conversion tracking to monitor valuable actions like form submissions or phone calls.
– Regularly review campaign performance in Google Ads and Google Analytics.

**12. Refine and Optimize:**
– Regularly test new ad copy or landing page designs.
– Adjust keywords based on performance – pause those that aren’t effective and bid higher on those that are.
– Use the search terms report to find new keyword opportunities or to add irrelevant terms as negatives.

**13. Consider Remarketing:**
– Set up remarketing campaigns to re-engage users who’ve visited your website but didn’t convert.
– This keeps your brand top-of-mind and increases the likelihood of them returning and converting.

**14. Stay Updated:**
– Google Ads features and best practices evolve. Stay updated with the latest changes and trends.

Remember, the key to a successful Google Ads campaign is constant monitoring and optimization. Analyze the data, make informed decisions, and refine your approach to achieve the best possible results.

Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, here are the steps to build a Google Ads campaign for a commercial appliance repair company:

Step 1 – Define your campaign goals: Determine what you want to achieve with your Google Ads campaign. Are you looking to increase brand awareness, generate leads, or drive more traffic to your website? Clearly defining your goals will help you structure your campaign effectively.

Step 2 – Research keywords: Conduct thorough keyword research to identify the terms and phrases that potential customers might use when searching for commercial appliance repair services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with high search volume and low competition.

Step 3 – Create targeted ad groups: Organize your keywords into specific ad groups based on themes or categories. For example, you could have separate ad groups for “refrigerator repair,” “oven repair,” “dishwasher repair,” etc. This allows you to create highly targeted ads and landing pages for each specific service.

Step 4 – Write compelling ad copy: Craft compelling and relevant ad copy that highlights the unique selling points of your commercial appliance repair company. Include keywords in your headlines and descriptions to improve ad relevance and attract potential customers. Make sure your ads have a clear call-to-action to encourage users to take the desired action.

Step 5 – Optimize landing pages: Create dedicated landing pages for each ad group to provide a seamless user experience. Ensure that your landing pages are optimized for conversions, with clear and concise information about your services, contact details, and a prominent call-to-action. Make sure your landing pages are mobile-friendly and load quickly.

Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b