How To Build A Google Ads Campaign For A Plumbing Company | ChatGPT Vs. MyRandy

In this blog post, I’m going to give you a side-by-side comparison of ChatGPT Vs. MyRandy when asked How to build a Google Ads campaign for a Plumbing Company.

We begin our exploration with ChatGPT, a product of OpenAI and arguably the most advanced AI chatbot currently available. This cutting-edge software tool relies on GPT-4, OpenAI’s latest premium offering, to deliver results.

The response from ChatGPT for the question “How To Build A Google Ads Campaign For A Plumbing Company?” is as follows:

Creating a Google Ads campaign for a plumbing company can be a powerful way to drive leads and business. Here’s a step-by-step guide to building a campaign:

1. **Define Your Goals:**
– **Lead Generation:** Most plumbing companies will aim for direct lead generation. The objective here is to get calls, form submissions, or direct bookings.

2. **Keyword Research:**
– Use tools like Google’s Keyword Planner to identify terms potential customers are using.
– Consider local terms (e.g., “plumbers in [city name]”) as well as service-specific keywords (e.g., “toilet repair”, “drain cleaning”).

3. **Create Ad Groups:**
– Segment your keywords into themed ad groups. This helps keep related keywords together so you can write more relevant ad copy. Examples include:
– Emergency services
– Drain cleaning
– Faucet and fixture repair
– Installation services

4. **Write Compelling Ad Copy:**
– **Highlight your USPs:** Are you available 24/7? Do you offer a satisfaction guarantee?
– **Use strong CTAs:** Encourage users to call now, book an appointment, or get a free quote.
– **Leverage ad extensions:** Utilize call extensions, location extensions, and structured snippet extensions to provide additional information and improve CTR.

5. **Set Up Conversion Tracking:**
– Track form submissions, calls from ads, and any other relevant conversions on your website.
– Google Ads provides a way to track phone calls generated from your ads or from a phone number on your website.

6. **Define Your Target Audience:**
– **Location:** Most plumbing companies serve a specific region, so set up location targeting for your service area.
– **Demographics:** If your services appeal more to a specific demographic group, adjust accordingly.
– **Device:** You might find that many emergency service requests come from mobile devices. Ensure your ads and website are mobile-optimized.

7. **Determine Your Budget:**
– Decide on a daily budget based on your overall marketing budget.
– Monitor the campaign closely initially to ensure you’re getting a positive return on investment.

8. **Optimize Landing Pages:**
– Ensure the landing page is relevant to the ad copy.
– The page should be user-friendly, mobile-optimized, and have a clear CTA (like a phone number or a contact form).

9. **Bidding Strategy:**
– Start with manual CPC bidding to maintain control over your bids.
– As you gather data, consider using automated strategies like Target CPA if they fit with your goals.

10. **Negative Keywords:**
– These are crucial in preventing your ads from showing up for unrelated searches. For instance, if you don’t offer pool plumbing, you might add “pool” as a negative keyword.

11. **Monitor and Optimize:**
– Regularly review the performance of your keywords, ads, and landing pages.
– Test different ad variations and adjust bids for keywords based on performance.
– Check search terms reports to find new keyword opportunities or additional negative keywords.

12. **Expand with Remarketing:**
– Set up remarketing campaigns to target users who’ve visited your website but didn’t convert. This keeps your brand top of mind.

Lastly, remember that the plumbing business is often driven by urgency. Ensure your ads reflect this by highlighting quick response times or emergency services. Regularly analyzing and tweaking your campaign based on data will ensure its success over time.

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Now, shifting our focus to MyRandy, let’s assess its capabilities.

MyRandy’s unique selling proposition lies in its foundations – the Local Service Mastery Program.

This coaching program aims to empower service business owners to become self-sufficient in lead generation, bypassing the need for marketing agencies. And so here’s MyRandy’s response for that same question:

Based on the Local Service Mastery program, building a Google Ads campaign for a plumbing company would follow a similar structure to the examples provided.

Firstly, you would need to set up a campaign for each city you want to target. If your service area is in a rural location or a small city, you can set a radius of about 10-20 miles around it. However, if you’re operating in larger cities, it’s advisable to create a separate campaign for each city. This way, each city will have its own dedicated campaign.

Underneath each campaign, you would then create ad groups. These ad groups represent the different types of services that your plumbing company offers. For instance, you might have ad groups for ’emergency plumbing’, ‘residential plumbing’, ‘commercial plumbing’, ‘drain cleaning’, ‘pipe repair’, and so on. Each service you offer should have its own ad group.

This structure allows you to allocate specific budgets to each city and service, giving you more control over your ad spend and enabling you to target your ads more effectively.

Would you like me to expand more on this?

With the responses from both chatbots in front of us, we can analyze and compare. 

Who did a better job? We would love to hear your thoughts in the YouTube video comments!

For further information on MyRandy and the Local Service Mastery Program, please refer to the links below. And don’t forget to subscribe to our Newsletter and YouTube channel for more updates and comparisons like this.

MyRandy Waitlist – https://forms.gle/Fr2WkSpRRseKxcYRA

Local Service Mastery Program – https://localservicemastery.com/b